Strategy transformation for farmers
August 23rd, 2015, in Cao Lanh City, Dong Thap, An Giang Plant Protection Joint Stock Company held an official ceremony to rename the company into Loc Troi Group. A leading agricultural brand has been widely known and trusted by Vietnam farmers for 22 years. The company starts a historic transformation to serve farmers.
Starting from the supply of agricultural chemical products, after 22 years of operation, An Giang Plant Protection Joint Stock Company – AGPPS has improved the value chain of agricultural production from research to production, consumption on many strategic agricultural commodities of Vietnam such as rice, coffee… AGPPS’ establishing this value chain has been developed to a new height and brought a sustainable value for the agriculture sector, farmers, rural areas of Vietnam.
Recognizing the mission to bring products and services of high quality and safety for consumers in the global integration economy, while reflecting the company’s true stature, field operations, the new value, AGPPS decided to change into a Group and rename as Loc Troi Group.
Talking about the conversion into a group, the Labor Hero, Huynh Van Thon, Chairman of the Board of Management, the General Director of Loc Troi Group affirmed:
“For more than 3,400 officials and employees of AGPPS, conversion event from An Giang Plant Protection of into Loc Troi Group is an historical transformation.
This shift is to meet the needs of building the company’s sustainable agricultural value chain in the new context. Besides, this shift also gives us a new spirit.
From seeking the way to remove the difficulties of farmers, officials and employees of Loc Troi Group will be initiative to lead, look for opportunities to maximize the potential of the agriculture and creativity of Vietnam farmers
We will work with farmers to bring precious, safe, well qualified commodities of Vietnam to consumers.
With a mission to serve the farmers, Loc Troi Group will do our best to improve the position of farmers and make the valuable contributions to the construction of Vietnam rural areas to be healthy, civilized and prosperous “.
22 YEARS OF COMPLETING THE AGRICULTURAL VALUE
With small facility, VND 750 million registered capital and 23 employees at start-up, An Giang Plant Protection Joint Stock Company was established on November 30th, 1993 under Decision of the People’s Committee of An Giang Province.
Starting with the field of supplying plant protection chemicals, thanks to reliable quality of product and breakthrough business strategies, the company gradually got the trust of farmers nationwide. Coming from a small province of the Mekong Delta, An Giang Plant Protection Joint Stock Company – AGPPS quickly opened a branch in Ho Chi Minh City in 1994 and expanded the business scope across the country. The scale of production and business constantly increased.
In 1996, when Center for Research and Production of Seedings went into operation, An Giang Plant Protection Joint Stock Company officially started the potential business and research field of seedings. Focussing on investment in technology, gray matter for research, selecting and making rice varieties, An Giang Plant Protection Joint Stock Company gradually became the leading enterprise in seedings in Vietnam.
In the same year, An Giang Plant Protection Joint Stock Company was brave to invest in building 02 agricultural chemical processing factories with a total capacity of over 5,000 tonnes per year for a wide range of products. The investment in the 2 factories helped the company lower the historical costs of products. The packaging design was always innovated in line with the farmers’ tastes. The stable quality and output of products helped the company proactively expanding the distribution system and serving farmers.
In 1999, after six-year operation, An Giang Plant Protection Joint Stock Company increased its capital to 57 times. Its sales reached VND 600 billion compared to VND 13 billion in the years of establishment and total paid budget was VND 109.8 billion.
In 2000, the company was honored to be awarded by the Government the title of Labor Hero for particularly outstanding achievements in production and social activities. In 2002, Mr. Huynh Van Thon, General Director was honored to be awarded by the Government the title of Labor Hero. Since the early 2000s, the company leaders determined to build the company as a conglomerate stature with the leading sustainable agricultural value chain in the world.
15 years as of the idea of building a consortium formed, An Giang Plant Protection Joint Stock Company has reached sustainable long steps. The company was equitized in 2004 with a charter capital of VND150 billion.
The company started to set up 3 Together Force and deployed a big program as working in the field together with farmers in 2006. The engineers eat, work and live with farmers across the country, bring the advanced scientific solutions to help improving the productivity and quality of agricultural products of farmers in Vietnam.
In 2010, the company’s food sector was officially started. These first the large fields were built by the company across the Mekong Delta and the first rice value chain of Vietnam was gradually formed.
By 2014, An Giang Plant Protection Joint Stock Company officially increased the chartered capital to VND 652.05 billion. The total value of assets of the company in 2014 reached VND 5,702 billion. The company’s revenue in 2014 reached VND 8,846 billion, profit before tax was VND 701 billion. Total employees of AGPPS in 2014 were 3,439. 2015 revenue goal of AGPPS is VND 10,294 billion. AGPPS’s revenue goal by 2020 will be USD 1 billion.
After 22 years of operation, An Giang Plant Protection Joint Stock Company has become the leading producer and supplier in the agricultural sector in Vietnam, with sustainable value chain from research, production and trading of products of seedings, plant protection chemicals, bio-organic products, food, foodstuff processing and value-added products after rice.
In 2014, AGPPS officially started to set up the strategy of the value chain of coffee trees, the first step was to support farmers in Highlands to remove problems from re-cultivation of coffee trees.
Especially in the field of rice, AGPPS became a leading company in the construction of value chain of rice production, with 5 modern rice processing factories across the Mekong Delta, with more than 40,000 farmers involved in producing high quality rice along with the technical accompanying of 1,325 agricultural engineers of 3 together force. In 2015, Vietnam Guinness recognized, 3 Together Force of Loc Troi Group is “The largest force working with farmers in the fields”.
STATEMENTS OF LOC TROI GROUP
We declare that we are the intellectual agricultural group with the leading sustainable value chain in the world.
We are representing for the aspirations and creativity of farmers in Vietnam.
Our commitment: Bringing peace of mind, confidence to social community, providing safe and well qualified products and services .
Trust our integrity – Technology – breakthrough, consensus and enthusiasm.”
Ninh Nguyễn – firstname.lastname@example.org